The Right Keywords Drive Traffic!
Choose the wrong keywords and you will never reach your targeted audience. You miss the boat … being #1 for “logos” if 3 times as many people are searching for logos by typing “business logos” in the search engines.
For any web site owner looking to attract quality traffic, targeting the right keywords is the bedrock of any successful search engine marketing strategy. Keywords are simply the plain-language words and phrases that Web users type into their search engine queries when they are looking for products, suppliers, or information. If you use keywords that are neither specific nor relevant to your web site and products, the end result will be sorely disappointing. After all, even if a million people are guided to your website every day, it provides no benefit unless a solid percentage of them convert into sales!
At East Coast Internet, we carefully conduct a thorough keyword analysis on an industry-by-industry basis to determine the most relevant and popular keywords for your specific products and services so that your site will appear in the top positions in the search engines. Using sophisticated analysis tools, we work with you to develop the ideal set of key phrases to use for promoting your web site. We examine the content of your site and those of your top competitors and cross-reference that against our database of the most popular search terms on each of the major search engines.
Don't underestimate geographical search terms.
Think local! A critical but often underestimated component of keyword analysis is geographical search terms. In fact, research shows that most Web users often search for products and services right in their own backyard! So for example if you're a lawyer in New Jersey looking to increase you online exposure, you should be targeting keywords such as “New Jersey lawyer” as opposed to “lawyer”. At East Coast Internet our team of experts will explore geographical search terms as part of our strategy for keyword optimization of your web site.
Contact us for a free web site analysis.